AGE

This publication is aimed at women in their 20's... As stated on Hearst's website: "Company encapsulates all that is important for women in their 20’s - the cool friend everyone wants to have. Keeping young women up to date, on trend & in the know across a number of platforms including Company magazine, recently relaunched www.company.co.uk and the biannual fashion essential Company High Street Edit."

The website sticks to its target audience well. With various different sections such as sex and relationship advice, style tips and online advice, which is what young women want to read. However, incorporating games and chat rooms into their site suggests they are attracting younger readers, as not many women in their 20's have time or will take time out of their day to play games or talk to random readers. 

Company's self written user profile explains who the aimed 'Company girl' is: "The internet was invented for shopping & socialising for these girls. They could not imagine life without Facebook - it's how they keep in touch with all their friends & family. They can’t live without their weekly online shopping fix whether it’s buying the latest fashion must -haves or being the first of her friends to download the next big thing on i-tunes. She booked everything for her last holiday to Ibiza with the girls online including flights, hotels and researched the coolest clubs on the island. And in the unlikely event she forgets to Sky + Eastenders, she’s straight onto BBC iplayer. For these girls a world without asos.com, catch up TV, Trip Advisor, Google Maps, moneysavingexpert.com and of course company.co.uk is unimaginable..."

They are stressing the importance of the online media in their readers life, pushing the online platform in a big way, potentially suggesting that in the future, the online source may be the only option for Company readers. 

OWNED

Company is owned by Nat Mags.

Nat Mags (short for National Magazine Company) was a British magazine publisher based in London. It was established in 1910 by William Randolph Hearst and was a wholly owned subsidiary of the Hearst Corporation.

Arnaud de Puyfontaine became chief executive of Nat Mags in 2009. His predecessor Duncan Edwards had been at the company since around 1990 and was previously managing director. In 2008 The Guardian newspaper named Duncan Edwards the 75th most important person in the British media.

In 2006 Nat Mags expanded in to digital media by purchasing women's portal website Handbag.com. Nat Mags soon launched its digital arm, Hearst Digital to act as an umbrella for Handbag and its other web acquisition, Net Doctor.

Nat Mags merged with Hachette Filipacchi Médias UK in 2011 to form Hearst Magazines UK.

Nat Mag own 19 publications, including Company, in the UK. These are....

Cosmopolitan

Cosmopolitan Bride

Esquire

Good Housekeeping

Harper's Bazaare

Country Living

Men's Health (UK only)

Coast

Company

She

Zest

House Beautiful

Prima

Prima Baby

You & Your Wedding

Real People

Reveal

Best

Runners World (UK Only)

DIMENSION

Company magazine does not have a local dimension. There are sections on it's website, which in a sense do show a local dimension, by concentrating on certain cities in the UK and listing on goings and events which are occurring in those specific places.
However, in the obvious way, no. It's more of a travel guide for people wanting to visit those places, rather than a page dedicated to the locals of the cities.
Company also only operates in the UK. Their brand values include "sexy, fun, accessible, British"

flying high

Company edited their March 2011 issue at Heathrow for their 'Hello World' campaign, which teaches women about all aspects of travel. Love it! Read here:-
http://www.airportsinformationblog.co.uk/heathrow-airport/company-magazine-world-first-at-heathrow-airport/

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"Company encapsulates all that is important for women in their 20’s - the cool friend everyone wants to have. Keeping young women up to date, on trend & in the know across a number of platforms including Company magazine, recently relaunched www.company.co.uk and the biannual fashion essential Company High Street Edit" - Hearst

"For your freedom years"

I am going to be exploring the ins and outs of Company Magazine. The magazine concentrates mostly on fashion, but introduces elements of celebrity culture, music, travel, beauty and features.
I cannot find exact details of when the publication first went online, I've only been able to discover that is has been "recently relaunched" but I've contacted the magazine via email and Twitter, so hopefully they shall enlighten me soon!
Company has a huge online presence, starting out with their website, they have also branced out and are using Twitter and Facebook as platforms to engage with readers and advertise the magazine itself. Reader interaction is a large element of their site, as they have forums and sections where you can contribute to the next issue of the magazine.
They also run competitions on the website, such as the fashion writing competition, which encourages people to get writing about things they love.